Subscribe
Sign in
Home
Archive
About
Latest
Top
Discussions
It's not easy being Ferrari
On the coming decade’s challenges for luxury car brands
May 10
•
Gallé
5
Do the unmeasurable
On the opportunity for asymmetric warfare in your start-up's marketing strategy.
May 4
•
Gallé
2
April 2026
Made with love
How can we develop a hypervalued brand?
Apr 24
•
Gallé
5
4
1
Giving gold for iron
In a world of lab-grown diamonds, how will jewellery brands create hypervaluation?
Apr 21
•
Gallé
3
The business case for beauty
How beauty and start-up culture have a lot more in common than you think.
Apr 16
•
Gallé
4
What do your fans talk about?
Essentially, your brand concept is your “aboutness”: it’s what they talk about.
Apr 9
•
Gallé
3
Allbirds, Allboring
Why adopting clichés as your brand concept leads to the eventual collapse of your company.
Apr 5
•
Gallé
4
1
March 2026
24 March: the new New Year's Day
New Year's Day has a branding problem. Here's how we fix it.
Mar 31
•
Gallé
1
Why was the "Made in Italy" brand so successful?
How to develop a complex brand derived from a very simple brand concept.
Mar 29
•
Gallé
1
The business of making memories
Why do we even consider premium and luxury to be different categories?
Mar 26
•
Gallé
2
How to create deep value through desirability
The most valuable business in Europe is built on the development of desirability. Let’s look into desire and see how we can build our brand concept on…
Mar 23
•
Gallé
4
Names that turn the lights on in your head
How to get the kind of resonance that happens when we discover a new word that describes something we recognise in our minds.
Mar 19
•
Gallé
2
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
