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How to win an election
How a simple and emotionally resonant brand concept won Keiko Fujimori the Peruvian presidential elections
Jul 6
•
Gallé
2
1
June 2026
Branding Brexit
Let's take a closer look at the Leave campaign's brand strategy.
Jun 29
•
Gallé
2
2
Antiques from the future
What is it that makes some objects considered antiques in a hundred years' time, while others end up in a landfill in less than one year?
Jun 16
•
Gallé
2
4
2
The passion of Campo Viejo
A great case study in Blue Ocean strategy from Vinarchy
Jun 5
•
Gallé
2
2
1
May 2026
What is the right EV strategy for Ferrari?
How do we innovate when the very legacy we have built is under threat by changes in the market?
May 31
•
Gallé
3
1
1
It's not easy being Ferrari, Part II
What exactly is wrong with the Luce? And what can we do about it?
May 31
•
Gallé
2
5
1
The rise and fall of REN skincare
How to win when your market becomes ultra-competitive.
May 24
•
Gallé
and
Lee Gilbert
2
1
1
It's not easy being Ferrari
On the coming decade’s challenges for luxury car brands
May 10
•
Gallé
7
3
Do the unmeasurable
On the opportunity for asymmetric warfare in your start-up's marketing strategy.
May 4
•
Gallé
3
April 2026
Made with love
How can we develop a hypervalued brand?
Apr 24
•
Gallé
5
4
2
Giving gold for iron
In a world of lab-grown diamonds, how will jewellery brands create hypervaluation?
Apr 21
•
Gallé
3
The business case for beauty
How beauty and start-up culture have a lot more in common than you think.
Apr 16
•
Gallé
4
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