THE GNIROB ESSAYS explore how to develop brands that are THE OPPOSITE OF BORING. Specifically, we explore four areas of interest: strategic difference, emotional resonance, cultural relevance, and aesthetic elegance.

These essays are brought to you by GALLÉ, a brand design and development studio focused on premium and luxury brands.

The studio was founded by Alexander Gallé and Monica Masias.

GALLÉ’s design portfolio includes brand identity design, brand strategy, ad campaigns and websites for the following luxury brands: Yves Saint Laurent, Fabergé, Azzedine Alaïa, Cerruti, Marchesa, Arena, Asprey, Boucheron, Corum Watches, Jimmy Choo, Cannell & Spears, Garrard, Chêne Bleu Wines, Pisco Monteluz, Sacet, Austen & Blake, Palazzo Tornabuoni, Casadelmar, Bushtops, Essentis Properties, Metropolitan Hotel, Villa Feltrinelli, The Widder, Marbella Club.