Brilliant 🌟 you nailed it as usual 💫When Estée Lauder made that statement, it encapsulated the true mark of luxury for me.. The product is no longer just a cream or serum, it becomes a tool for transformation..
Buying THE PURSE or THE WATCH that makes one feel they’ve attained SUCCESS or makes them feel SEEN is the hallmark of Luxury, and that is what Bernard Arnault meant by desirability, the need for elevation.
Personally, luxury has always been about elegance.. the kind embodied by the women I admired in my childhood, beginning with my mother … her effortless elegance exuded simplicity and always included 1 or 2 elemental and timeless, luxury pieces, understated yet transformative…
Spot on! I think it's the reason our work on Corum had such an impact when we did that (nearly 20 years ago, which makes me wonder where the time went...) We just worked on the simple idea that Corum = courage. Which is how a lot of people want to see themselves when they're looking to change something big in their life.
I like that your archetype is your mother. A clear image, and obviously very connected to who you are. Funny how people are still so surprised by the success of adult-looking dolls like Barbie, when it's so straightforward if you think about it from a "I want to be..." perspective.
Brilliant 🌟 you nailed it as usual 💫When Estée Lauder made that statement, it encapsulated the true mark of luxury for me.. The product is no longer just a cream or serum, it becomes a tool for transformation..
Buying THE PURSE or THE WATCH that makes one feel they’ve attained SUCCESS or makes them feel SEEN is the hallmark of Luxury, and that is what Bernard Arnault meant by desirability, the need for elevation.
Personally, luxury has always been about elegance.. the kind embodied by the women I admired in my childhood, beginning with my mother … her effortless elegance exuded simplicity and always included 1 or 2 elemental and timeless, luxury pieces, understated yet transformative…
Spot on! I think it's the reason our work on Corum had such an impact when we did that (nearly 20 years ago, which makes me wonder where the time went...) We just worked on the simple idea that Corum = courage. Which is how a lot of people want to see themselves when they're looking to change something big in their life.
I like that your archetype is your mother. A clear image, and obviously very connected to who you are. Funny how people are still so surprised by the success of adult-looking dolls like Barbie, when it's so straightforward if you think about it from a "I want to be..." perspective.